Vision, mission & principles
Our Vision:A global community in which women are empowered to improve their own lives and the lives of their children, families, communities and the Earth.
Our Mission:To provide high-quality agricultural and gardening tools and equipment designed to work with women’s bodies, thereby maximizing comfort, efficiency, productivity and safety.
- Conducting business in a way that nurtures relationships, communities, and the web of life
- Practicing sustainability
- Every person deserves to be treated fairly, honestly, ethically & respectfully
- Business is more than profits
- Knowledge is a powerful tool
- Nurturing others begins with nurturing oneself
- Even if things are good, they can always be better
- Hope springs eternal