Vision, mission & principles


Our Vision:

A global community in which women are empowered to improve their own lives and the lives of their children, families, communities and the Earth.

Our Mission:

To provide high-quality agricultural and gardening tools and equipment designed to work with women’s bodies, thereby maximizing comfort, efficiency, productivity and safety.

Our Principles:

  • Conducting business in a way that nurtures relationships, communities, and the web of life
  • Practicing sustainability
  • Every person deserves to be treated fairly, honestly, ethically & respectfully
  • Business is more than profits
  • Knowledge is a powerful tool
  • Nurturing others begins with nurturing oneself
  • Even if things are good, they can always be better
  • Hope springs eternal
Sunset at Green Heron Farms